Promotional Campaign Proposal

Purpose Of Campaign: To market a printer that can produce practicality and get real sense for every buyer.

The Company: Administer Form Company

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The offering: The printer is like a dream manufacture. It can print out real objects for customers.They can do anything they choose in working time.

Campaign Drivers: It is conceptial product. There is more advanced than existed 3D printer.

Marketing Background: There are some basic products like 3D printers.

Compaign Objectives: To make the product stylish, desirable and interesting.

The Target Market: Dummys,designers, white-collar people. Everyone can choose.

The Target Customer:I think there will be a space for an idea world in the future. So the product will force on age 10-70 imagingtive people.They have all kinds of fancy.Actual or fantastic daydreams/ideds.

Competitions: Stratasys Inc.
http://www.dimensionprinting.com/printers/printing-main.shtml

The proposition: The form printer (FP) is like a dream manufacture. The user put the ring onto the finger, then put that hand on the console,choses what they want to print from a list of different ideas that the printer has scanned through the users ring,showing on the monitor.And the requirments will be set up in the touch screen. The manufactured object is constructed inside the printer at a small size. After the small object is removed from the printer and placed on the printers tray it will expand to the originally intended size. The customer can touch,use,eat,or can do anything they choose.But the object only work for 3 hours then will dissolve. In this 3 hours, the person will be happy with the feeling they are getting. And there are no side-effect.

The Deliverables: The consumers will get information from my website or ads.They can E-mail or leave messages for me.

Features: I am CEO in this company, and I offer job Opportunities to the consumers. But they have to submit 5 proposals to my website, cannot be the same. If I picked these ideas up, they can get 10 quantity items trying. If they still want to keep that,they can get 50% off and join in the company to become a shareholder.

Benefits: Addictive but no side-effect. Unique to produce whatever the consumer wants.It is safe to touch,eat or play. It will protect the environment from any damage.

Unique Selling Point: If consumers like,they can sell their fantastic ideas and my company will pick some of the best ones. After that, they will be invited to the company to be partners and continue doing their job.

Your Ideas:The FP see into your dreams. The shape looks like a handbag,light and very thin,shiny & the colour of a pearl.

Design Preferences:The ads will have 3D modelling to display the product.

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